MY WORK       LAUREN MARTINE


MARKETING

EQUINOX KOMBUCHA

A promotional video created for Equinox Organic Kombucha, focused on showcasing their range of kombucha can flavours in a vibrant and engaging way. The project highlights the brand’s commitment to organic ingredients, sustainability, and mindful living, translating these values into a visually dynamic piece of content.

The video combines illustration with existing brand elements to create a playful yet cohesive visual language. Animated graphics and fluid transitions are used to reflect the natural energy and movement associated with kombucha, while also emphasising the individuality of each flavour.

By blending bold visuals with the brand’s core morals, the final outcome aims to capture attention, communicate the product’s uniqueness, and reinforce Equinox Organic Kombucha’s identity as a fresh, ethical, and contemporary drinks brand.







brut tea 

I created a series of infographics and brandstore for brut tea’s Amazon product listings, designed to enhance product visibility and communicate key information clearly within a competitive e-commerce environment.

The work focused on translating existing brand elements from the company’s website into a cohesive set of graphics tailored for Amazon. This involved adapting typography, colour, and visual motifs into a format optimised for quick readability and conversion, ensuring consistency with the wider brand identity while meeting platform-specific requirements.

The final assets present product benefits and key information in a clear, engaging format, supporting a stronger brand presence and improving the overall effectiveness of the listing.








Lazzaroni Amaretto


I designed a series of Amazon A+ content tiles for Lazzaroni Amaretto, aimed at elevating the brand’s presence within a premium e-commerce environment.

The visual direction was informed directly by the product itself, drawing on distinctive elements of the bottle, such as its shape, label detailing, and colour palette, to create a cohesive and recognisable design system. These cues were translated into a set of refined, visually led tiles that align with the brand’s heritage while maintaining clarity and impact in a digital retail context.

The final outcome is a set of polished, on-brand assets that enhance product storytelling, reinforce brand identity, and support a more engaging and premium online shopping experience.