MY WORK                                                                            Oblivious.CoDeveloping a bold and contemporary brand identity for Oblivious.Co, an opticians redefining eyewear for a Gen Z audience. The brand challenges outdated perceptions of glasses by positioning them as a confident style statement rather than just a necessity.

Oblivious.Co focuses on creating trend-led, expressive eyewear designed specifically for teens and young adults, encouraging them to embrace glasses as part of their identity and personal style. Through playful yet fashion-forward visuals, distinctive typography, and culturally relevant messaging, the brand aims to resonate with a generation that values individuality, authenticity, and self-expression.

The overall branding approach celebrates confidence and creativity, transforming glasses into something to be proud of, an accessory that enhances personality rather than hides it.